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Project Management Blog
Question:

I am a project manager working on a project that will dramatically affect the way our company does business. I consider myself something of a communication expert and have made sure to let everyone in the organization know that our project is going to completely change the way they perform their jobs. In fact, since we will be more efficient in the future we probably will not needs as many staff. Well, for some reason people are becoming nervous about our project. The project sponsor has insisted that I do something called marketing communication to start to build a positive image for our project. I am a project manager – not a marketing manager. What is marketing communication?

Sara
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