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Tuesday, 27 May 2008 06:43

What's Your Brand?

Written by  Margaret Meloni
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You are smart, you have the right credentials and your technical knowledge is unsurpassed. But something could be missing. Have you managed your reputation as closely as you have managed your work assignments? Your reputation represents how others perceive you and it is a critical component of your brand.
You are smart, you have the right credentials and your technical knowledge is unsurpassed. But something could be missing. Have you managed your reputation as closely as you have managed your work assignments? Your reputation represents how others perceive you and it is a critical component of your brand.

What is your brand? Well, if you were a packaged product or a car or a professional services company; you would have a brand image. You would have company colors and a logo, a catch phrase, perhaps even a theme song.

Guess what? As a professional you do have all of the above, whether you know it or not.

Do you think this sounds crazy? Take a look:

Brand image – When people think about you as a professional, what are the first three words they use to describe you?

Company colors – Are you known for always wearing red? Do you sign your name using a specific color ink? When you edit documents or reply to emails, what color type do you use?

Logo – Now I am not talking about that tattoo you got for that milestone birthday. You are your own billboard. Does your professional attire scream – ‘I would rather be gardening’ or does it say, ‘I am serious about my career’.

Catch phrase – How do you answer the phone? How do you sign off on your emails? What is the first thing you say at the start of a team meeting, what about as a meeting wraps up?

Theme song – Do you listen to music at work? Do you ever hum or sing while working? If your colleagues had to guess your favorite song, band or even musical era, what would they guess? Are you the Rolling Stones or Johnny Cash or ???

The items above are some quick thoughts at the ways in which you project your brand image. The important question is do you know what image you are projecting?

Read 5083 times Last modified on Wednesday, 28 May 2008 07:21
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